Just like weddings, brand photo sessions are a story that waits to be told. Except this time is the story behind your business. If you have booked a session with me, that is exactly how I will approach it and how you should think of it too.
What is a personal branding session and why you should have one?
Let’s cover the basics first. A personal branding session is a photo session tailored to your needs and with your ideal target client in mind.
It’s a common misconception that ‘brand photo shoot’ is just another name for a product or a headshot session. In fact, a personal branding session might or might have some of your product photographed, but that’s not the main goal.
The goal is to display the story behind your business and why you do what you do.
1. Think about your brand
Before your session, spend some time asking yourself who your ideal clients are and what might appeal to them.
How do you want to come across? Do you want to look like a relaxed easy-going person or more like a super professional with everything under control? Do you want to include personal elements (i.e. your family and children)? Or would you rather keep a professional distance?
If you have worked on your brand with a graphic designer, you will be already familiar with these concepts. Make sure your photos go with your brand and website and really display the essence of your brand.
2. Mood Board
Before the actual session, we will have some homework to do, but don’t worry we can do that together! Fill the questionnaire carefully and fill free to share with me any ideas you have. Working together will help us define the direction we want to go to and ensure we take the right photos for you.
If you’re so inclined, work on a mood board to envision the look you would like to achieve. Colour is always a big element when thinking of a personal branding photo-session. Think of the impact that colours have in someone’s house and its general mood.
Would you envision a more relaxed atmosphere (blue, green, light grey tones)? Or maybe you feel like what you have to offer goes more with bold bright colours?
3. The Location
Just like colour, location is a big part of a photo session. If you have a studio, that’s probably where the photo session should take place, as long as you made it somewhat personal and in tune with who you are.
Otherwise, with my help, we will find a location that suits your business. Would you like some photos outdoors? Would you prefer a quirky decorated place or a minimal place?
What would you like to include in your session? Do you have any props or products that says something about you and your business?
If the answers to these questions is yes, you might want to include those elements to provide potential clients with a better understanding of what you do.
Whenever possible, we want the images to tell more than the words on your website.
5. Make up
If you are uncomfortable in front of the camera and the way you look in photos, I highly recommend wearing some make up. Together with my use of light, good make up plays a huge difference in the way your photos will look.
If you’d like to have your make up professionally done, I have a special deal with Joyce Connor, a fabulous make up artist with over 20 years of experience.
6. What to wear
Wear something comfortable. If you’re uneasy in front of the camera, it will show a million times more.
If you have a website or a logo, think of the general impression you’d like to convey, maybe wear your brand colour so your clients will immediately identify you with that.
Avoid big logos, narrow stripes, busy patterns… All those things can easily make the photos result less timeless while distracting from your face.
Whenever possible, avoid white as it reflects lots of light.
Whatever you choose, just don’t overdo it. You want to look like an enhanced version of yourself and not a completely different person. Remember, a good brand works when people tell you, you are just like they imagined.
7. Relax and Enjoy
This is the main thing. Relax and enjoy: branding sessions don’t have to be painful and you don’t have to be intimidated. Your perfect brand images are a work of love we are going to create together.