There is a lot of chatting about personal branding and what it is, but can a personal branding photography session really help your business? If so, how?
Here is a list of 3 ways professional photos can help your business grow.
1. Good photos will make your business look professional
The first point is simple but oh so true. Nothing says ”amateur” like a poorly lit photo taken with a mobile phone on your Linkedin account or on your website. Even if your work is flawless, a bad photo will immediately bias the viewer’s judgement.
We live in a very visual society and people need to make that visual connection with the product. According to statistics, 80% of people remember what they see and do, but only 10% of people remember what they hear. In other words it’s all about the images!
2. Good photos will allow you to connect with your ideal client
They say people don’t buy what you do, but why you do it. Have you ever heard of storytelling as a marketing strategy? We all buy from someone because we have somehow connected with them and their story. That is why a personal branding session to get good photos can also really help you attract the right people for your business.
My relaxed storytelling approach to branding photography is all about displaying your story to attract your people. Throughout our session, I will focus on portraying who you are realistically and give a sense of your product to potential customers. That’s why every session is different from each other, as they are all tailored to your specific needs.
3. Good photos will provide you with fresh and consistent content for your social media
One of the most difficult things for us small entepreneurs is to always find fresh and consistent content for our social media.
In our session together, you won’t simply get headshots, but also a set of photos of yourself at work to share on your website or social media.
We can plan together a set of images specifically designed for your blog posts or your instagram grid.
With my experience in photographing small creative business, I can guide you through the process of really making your brand stand out.